ℹ️ How templates work

• Templates use {{variable_name}} placeholders that are replaced at send time.
• Email templates are rendered as HTML by the email processor — plain text here is wrapped in the branded layout automatically.
• SMS templates are sent as-is via Twilio. Keep them under 160 characters for a single SMS segment.
• Disabling a template stops it from being sent — useful for pausing a campaign without deleting it.